← Back to portfolio Lead Generation

End-to-End Lead Routing Pipeline for a Solar & Electrical Lead-Gen Agency

Fully automated end-to-end flow for a lead-generation agency serving installers and contractors in the solar and electrical industries. The moment a prospect submits a form on the agency's landing pages, the lead is validated, deduplicated, scored, and routed simultaneously to the agency's internal CRM and to the appropriate downstream client(s) — by API, webhook, or SFTP/email export depending on each buyer's preferred ingest. Multi-buyer routing rules account for postal code coverage, capacity caps, working hours, and exclusivity windows. Every lead delivery is logged with timestamp and recipient response so the agency can prove fulfilment and bill accurately.

Outcome

Lead-to-buyer routing dropped from manual minutes (with frequent missed leads) to under 2 seconds, fully automated. Agency now serves significantly more downstream clients without adding ops headcount, and every lead has a complete delivery audit trail.

Tech stack

Node.jsFastAPIPostgreSQLRedisWebhooksTwilioSendGrid

Discuss a similar project

30 minutes, no pitch.

Book a Free Call →